招牌

zhāopái
  1. (figurative, derogatory) pretence; (in the) name (of)
  2. pretence; (in the) name (of)
  3. reputation of a business, company or product
  4. signboard; shop sign
  5. trademark; copyright; feature; label; signature

Wiktionary

Homographs

招牌 zhāopai
  1. signboard
  2. shop sign
  3. reputation of a business

Examples

只要换上不同招牌，就能成为各种商店。

Only if you put up a different sign can you become a miscellany store.

Source: Tatoeba

Entry Composition

=1 招 zhāo
  1. to recruit
  2. to provoke
  3. to beckon
  4. to incur
  5. to infect
  6. contagious
  7. a move (chess)
  8. a maneuver
  9. device
  10. trick
  11. to confess
=1 招 qiáo
  1. (obsolete on its own in Standard Chinese) to raise
  2. (obsolete on its own in Standard Chinese) used in 招木
  3. to raise
  4. used in 招木
=1 招 sháo
  1. (obsolete on its own in Standard Chinese) alternative form of 韶 (sháo, “ancient music at the time of Emperor Shun”)
  2. (obsolete on its own in Standard Chinese) used in 招搖／招摇 (sháoyáo)
  3. alternative form of 韶 (sháo, “ancient music at the time of Emperor Shun”)
  4. used in 招搖／招摇 (sháoyáo)
2 牌 pái (bound form) fixed pattern for lyrics or set melody in classical poetry or music (used in 词牌 cípái and 曲牌 qǔpái)

classifiers: 塊, 個, 張

Containing this entry

金字招牌 jīnzìzhāopái