倡導

倡导
chàngdǎo
  1. to advocate
  2. to initiate
  3. to propose
  4. to be a proponent of (an idea or school of thought)

CEDICT

Entry Composition

1 倡 chàng
  1. to initiate
  2. to instigate
  3. to introduce
  4. to lead
2 導 dǎo
  1. to transmit
  2. to lead
  3. to guide
  4. to conduct
  5. to direct