塑造

sùzào
  1. to model; to mold
  2. (fig.) to create (a character, a market, an image etc)
  3. (fig.) (literature) to portray (in words)

CEDICT

Entry Composition

1 塑 sù
  1. to model (a figure) in clay
  2. (bound form) plastic (i.e. the synthetic material)
2 造 zào
  1. to make
  2. to build
  3. to manufacture
  4. to invent
  5. to fabricate
  6. to go to
  7. party (in a lawsuit or legal agreement)
  8. crop
  9. classifier for crops