宗旨

zōngzhǐ
  1. objective
  2. aim
  3. goal

CEDICT

Entry Composition

1 宗 zōng
  1. school
  2. sect
  3. purpose
  4. model
  5. ancestor
  6. clan
  7. to take as one's model (in academic or artistic work)
  8. classifier for batches, items, cases (medical or legal), reservoirs
2 旨 zhǐ
  1. imperial decree
  2. purport
  3. aim
  4. purpose