招牌

zhāopai
  1. signboard
  2. shop sign
  3. reputation of a business

CEDICT

Entry Composition

1 招 zhāo
  1. to recruit
  2. to provoke
  3. to beckon
  4. to incur
  5. to infect
  6. contagious
  7. a move (chess)
  8. a maneuver
  9. device
  10. trick
  11. to confess
2 牌 pái (bound form) fixed pattern for lyrics or set melody in classical poetry or music (used in 词牌 cípái and 曲牌 qǔpái)

classifiers: 塊, 個, 張