訴求

诉求
sùqiú
  1. to demand; to call for; to petition
  2. demand; wish; request
  3. to promote one's brand; to appeal to (consumers)
  4. (marketing) message; pitch

CEDICT

  1. requirement; demand; claim; appeal; (marketing) message
  2. to appeal; to demand (an answer)

Wiktionary

要求、請求。

重編國語辭典

Entry Composition

1 訴 sù
  1. to complain
  2. to sue
  3. to tell
2 求 qiú
  1. to seek
  2. to look for
  3. to request
  4. to demand
  5. to beseech

Containing this entry

行銷訴求 xíngxiāosùqiú marketing message