蹭热度

蹭熱度
cèngrèdù
  1. (coll.) (often derog.) to piggyback on (sb's) popularity
  2. to exploit (sb's) popularity to attract attention to oneself

CEDICT

colloquial

Entry Composition

1 蹭 cèng
  1. to rub against
  2. to walk slowly
  3. (coll.) to freeload
2 热度 rèdù
  1. level of heat
  2. (fig.) zeal
  3. fervor
  4. (coll.) a temperature (i.e. abnormally high body heat)